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Tuesday, April 20, 2021

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Three social media tips for small business owners

Social media has made its strong presence in the digital landscape. Beside big businesses, even small businesses are using it eagerly. However, for some reason, there are still many small businesses that are not paying correct attention to the finer points of using social media effectively.

Here are my three top social media marketing tips that will help in this regard:


Dear small business owner, the company that made your website has done a good job. Beside creating relevant pages to showcase what your business stands for and highlight your top products, they have added social media buttons too.

Facebook /Twitter /YouTube /LinkedIn/Instagram are all there on your business website. But there’s a small hitch. They seem to have forgotten to link it.

This is unforgivable. You should personally check whether those important social buttons are working or not. Get your social buttons on the website linked to relevant social platforms pronto!


Dear small business owner, if you don’t have the time from your pressing business administrative needs or the desire, kindly depute someone knowledgeable to post content regularly on your social media platforms.

If you can afford it, hire a social media agency to do this work. Their team will get your business message across different social channels more effectively.


Dear small business owner, once you have taken care of the first two points, soon enough you will notive that your prospective customers are asking questions on your social media platforms.

Once you have people Liking/Sharing/Retweeting/Commenting on your posted content, you should eagerly try to engage with them.

Communicate your thoughts with them and answer their queries. Don’t let it be just a one-way monologue of a classroom or college on your social platforms.

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